Do your research ahead of time

It’s easy to simply gather your group, state your problem, and ask for ideas. But is this the most efficient way to generate fresh, productive ideas? There are specialised methods for brainstorming that take idea generation seriously, and you may want to give some a try. They include:

• Brainwriting: Everyone writes down three ideas and passes their ideas to the person on their left (or right), who builds off those ideas before passing them on again. This way, ideas can cross-pollinate, morph and build on top of each other from different perspectives. After all, two heads are better than one.
• Figure storming: The group picks a well-known figure who is not in the room and asks how they would approach the problem. For example, “How would Barack Obama (or Harry Potter, or anyone else) approach this problem?” - prepare for some funny answers here, this method is a good ice-breaker for everyone involved.
• Change of scenery: Sometimes the conference room is not the best place for brainstorming. Try moving outside, heading for lunch, or playing a game to get the creative juices flowing. One tried and tested method we enjoy is walking in nature, find a park and sit under a tree - the change of context will inspire fresh perspectives from your team.

Group discussions are often dominated not by the most talented person, but simply by the loudest. Group brainstorming can be intimidating for introverts, and quick thinkers may crowd out creatives who take more time to formulate their ideas. Make sure there is space for everyone to have their voice heard, and if someone is especially quiet, consider a one-on-one idea session later.